Bringing together immersive product storytelling and best-in-class e-commerce. Launch site for a headset that sold out online and in stores through the holidays.
For the launch of Oculus’s biggest and most ambitious product to date, I led the team that extended the new visual identity to the web, bringing it to life through motion and interaction. We paired immersive product storytelling with a best-in-class e-commerce experience.
- Role
- Global Senior Creative Director, Oculus
- Team
- 7 (2 designers, copywriter, 2 3D artists, 2 developers)
- Duration
- 9 months
- Partners
- VP Creative, 2 PMMs, MediaMonks (agency)
Product Animation
To highlight the 3D and immersive essence of the product, we utilized animated renders to enhance our storytelling. Micro-interactions directed motion within the UI, captivating buyers and keeping them on the site longer, which significantly boosted conversion rates and upsells.
