Reimagining the entire digital ecosystem from product to web. One connected journey from purchase to onboarding to first workout.
GolfForever is the first golf-specific training program to pair home exercise equipment with streaming instruction. I led a multi-project engagement with their product team that began with the app experience and expanded into e-commerce and beyond.
- Role
- Executive Creative Director, Midnight Sea
- Team
- 5 (1 Design Director, designer, motion designer, copywriter, producer)
- Duration
- 4 months
- Partners
- GolfForever — Head of Product
Product Innovation
In a strategic partnership with the GolfForever product team, we reimagined their entire digital journey starting with transforming their companion app into the quintessential post-purchase touchpoint. We streamlined the onboarding process, seamlessly integrating the digital and physical aspects of the product. This ensured a frictionless transition for users after purchase, guiding them effortlessly from setup to their first workout.
A rich e-commerce experience
Hindered by a rigid Shopify template, the team found themselves unable to convey the essence of their product or more importantly allow customers to buy digital and physical products together or standalone. Our approach to their ideal e-commerce experience was to tightly integrate product storytelling with a best-in-class shopping experience. By merging immersive, visually stunning narratives with a clear effortless transaction process, we ensure that each visitor is both engaged and left feeling at ease. When executed correctly it translates to fewer drop-offs, more engagement and ultimately higher conversion.
