An immersive journey through the Capitol of Panem.
The Hunger Games: The Capitol Tour is an immersive virtual journey that takes place in the capitol city of Panem, the seat of the Hunger Games authoritarian power. In order to bring fans into the city of Panem, Ignition Interactive created an HTML5 extravaganza developed in partnership with Microsoft Internet Explorer 9 bringing to life elements of the Capitol that have never been seen or experienced before.
Fans were teased with an initial image of the Capitol skyline in which they could sign up to take part of the tour. Within 1 week of the initial launch, 800,000 fans had signed up in anticipation for the release of the tour. Once the site was released, fans could experience the Welcome Center, the Control Room and The Avenue of the Tributes all while being gracefully guided by a tour host.
Role: Concept, Art Direction & Design
Agency: Ignition Creative
Client: Microsoft/Lionsgate Films
Awards: Webby Award Winner, 2013
Matte paintings by Todd Reublin
The Welcome Host
To help create the look and feel of Panem, we created our own Welcome Host who accompanied you along the site journey. We selected a dozen female models, held auditions and eventually selected our host. We then captured her on green screen with make-up and wardrobe that you'd see straight out of the Capitol. We composited the Welcome Host into every scene of the website and adjusted her voice to the space and style of those scenes.
My role was art directing wardrobe and makeup, directing the shoot and overseeing the implementation of the Host.
3D Animation by Shaded Box
Behind the Scenes
Powered by HTML5 and CSS3, this hardware-accelerated experience seeks to evolve the way fans and movies interact with one another. Developed in partnership with Internet Explorer and Lionsgate, and the Digital Agencies at Ignition Interactive and The Nerdery, The Capitol Tour is a glimpse into the universe of the Hunger Games.
Webby Awards – The Hunger Games: The Capitol Tour, 2013, Movie & Film, Webby Winner
Key Art Awards – The Hunger Games, 2012, Integrated Campaign, Silver
Featured at Behance.net – October 19, 2012
Featured at The Digital Age Served – October 10, 2012
Fast Co.CREATE – “Hunger Games” Site offers tour of The Capitol
Creativity Online – Get inside the Capitol
GeekWire – ‘Hunger Games’ in HTML5: Microsoft and Lionsgate look to put odds in IE9′s favor
Hollywood.com – Exclusive 'Hunger Games' Preview: Interactive Capitol Tour and First Look Images
Myspace – ‘Hunger Games’ Exclusive: Take A Tour Of The Capitol Like You’ve Never Seen It Before
Microsoft – Go Inside ‘The Hunger Games’ Movie with Groundbreaking New IE9 Site