Repositioning Dropbox as more than just a file sharing service.
Dropbox approached Instrument to help them launch their newest product Paper. Leveraging Dropbox's unique brand voice, we designed a landing page complete with embedded video that shows users exactly how the product works. We made sure to tell the story of Paper and why Dropbox created it. Paper is more than just a live doc, it's a place for teams to collaborate and make their best ideas together. Best of all, Dropbox has done all the work for the user by making any doc automatically beautiful without any formatting.